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The fundamental rule of weight management is that people gain weight when they eat more calories than they expend. Therefore, the number of calories in the amount of food consumed is integral to weight management. Portion size does not matter if the person chooses to eat only an appropriate serving or eats fewer calories in subsequent meals and snacks that allow them to stay within recommended calorie limits. But do people look at food that is offered and automatically assess how much is a normal serving size, and then actually eat only the normal serving size? Do they adjust what they eat after consuming large portion sizes? The research says they may not.